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Harry Styles said it himself in “Watermelon Sugar,” a standout song from the pop singer‘s December 2019 album Fine Line:
I want more berries and that summer feelin’
It’s so wonderful and warm
That desire, and the song’s undeniable feel-good beach vibe, is at the heart of the new music video for the song, which Styles premiered on Monday. Filmed at the beach — well before the COVID-19 pandemic, mind you — it depicts Styles and a number of other lively young people feasting on watermelon and basically capturing “that summer feelin'” that he sings about in the song.
A summer feeling that we will almost assuredly NOT be getting in our lives, due to the pandemic.
The clip is also dedicated to “touching,” something we aren’t supposed to be doing much these days. It’s all a bit of a sensory overload, entirely in purpose:
Lest you think otherwise, Harry Styles would like to remind you to practice safe social distancing, despite the overload of touching that goes on in the video:
DO NOT TRY THIS AT HOME. Practice social distancing. Watermelon Sugar Video Out Now.https://t.co/CFnaJ3JpFb pic.twitter.com/jUjdOxFN1i
— Harry Styles. (@Harry_Styles) May 18, 2020
“Watermelon Sugar” is one of the more irresistibly catchy songs on Fine Line, Styles’ new album which came out in Fall 2019 — and has been the subject of some serious obsession by Stevie Nicks. who heaped significant praise on the record recently:
To me, it’s just like the summer of Crosby, Stills and Nash, where I listened to nothing but [their debut album]for six months. And then it’s the same way I felt when Joni Mitchell’s Court and Spark came out; I listened to nothing but Court and Spark for six months. Harry is recounting a lot of experiences that I had in my own life, beautifully. And making me remember stuff, and bringing back memories that I really didn’t love and memories that I did love. For me to hear a record made by somebody in his mid-20s that says a lot of things that I haven’t gotten around to saying yet blows my mind.
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Buckingham Nicks' classic 1973 album is receiving its first-ever reissue! Pre-order a copy on CD or LP from our Rock Cellar Store.
Rock Cellar has always made a philanthropic effort to support important causes and create a means to assist the Get Together Foundation in its work toward making the world a better place. Rock Cellar Productions sponsors their annual charity concert events featuring various musical themes and often including a variety of celebrity supporters.
The Get Together Foundation is a non-profit 501(c)(3) organization located in Chatsworth (Los Angeles), California, founded by Rock Cellar publisher Kevin Wachs (and his wife Mare) as a 100% volunteer-based family foundation. Committed to action since 2001, GTF’s programs provide direct and immediate services – food, shelter, supplies, education, support – to children and families in need, crisis relief, and more. Please visit www.GetTogetherFoundation.org for more information.
Learn moreArtist: Joni Mitchell
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Joni Mitchell stunned the Newport Folk Festival audience last summer when she gave a surprise performance – her first in 20 years – delivering a heartfelt set filled with some of her greatest songs. Mitchell’s triumphant return to the stage on July 24, 2022, will be featured on a new live album from Rhino, AT NEWPORT, available on July 28, 2023 on CD and 2-LP black vinyl. Produced by close collaborator Brandi Carlile, along with Mitchell, the music will also be released the same day on digital and streaming services and Dolby Atmos.