‘The Who Sell Out’ Super Deluxe Edition Coming 4/23; Stream Pete Townshend Demos (Pre-Order)

On Friday, The Who announced big plans for a Super Deluxe revisiting of the English rock legends‘ classic 1967 studio album The Who Sell Out, and it packs quite a punch.

The band’s third studio album, The Who Sell Out was an ambitious concept album featuring fake commercials interspersed throughout the music, a reaction of sorts from the band to its then-burgeoning success on a major level. This quick teaser for the Super Deluxe captures the tone:

The Super Deluxe will feature a wealth of material spread across 112 tracks, spanning 5 CDs and two 7″ singles. Among the treasure trove of material will be 14 previously unreleased Pete Townshend demos (out of 46 total unreleased tracks on the set).

Click here to pre-order The Who Sell Out Deluxe on CD from our Rock Cellar Store
Click here to pre-order The Who Sell Out Deluxe on LP from our Rock Cellar Store
Click here to pre-order The Who Sell Out Super Deluxe from our Rock Cellar Store

Three of those Townshend demos were premiered on Friday in connection to the album reissue. Here’s “Pictures of Lily”:

And “Odorono”:

And here’s “Kids! Do You Want Kids”:

Here are additional details about the Super Deluxe edition of The Who Sell Out, per a news release:

The new Super Deluxe Edition of The Who Sell Out features 112 tracks, 46 of which are unreleased, an 80-page, hard-back, full-color book, including rare period photos, memorabilia, track-by-track annotation and new sleeve notes by Pete Townshend with comments from the likes of Pete Drummond (Radio London DJ), Richard Evans (designer) & Roy Flynn (the Speakeasy Club manager).

The Super Deluxe package also includes nine posters & inserts, including replicas of 20” x 30” original Adrian George album poster, a gig poster from The City Hall, Newcastle, a Saville Theatre show 8-page program, a business card for the Bag o’ Nails club, Kingly Street, a Who fan club photo of group, a flyer for Bath Pavilion concerts including The Who, a crack-back bumper sticker for Wonderful Radio London, Keith Moon’s Speakeasy Club membership card and a Who Fan Club newsletter. 

https://twitter.com/TheWho/status/1365302132962979846

And a more detailed breakdown:

THE WHO SELL OUT SUPER DELUXE EDITION

Disc 1 – Original mono mix, mono As & Bs and unreleased mono mixes
Disc 2 – Original stereo mix and stereo bonus tracks

Disc 3 – Studio out-takes, ‘fly-on-the-wall’ versions of early takes of songs from the album sessions, ‘studio chat’ etc.

Disc 4 – The Road to Tommy will contain stereo mixes of the studio tracks recorded in 1968 – some previously unreleased – plus 1968 As and Bs mono mixes (all tracks remixed from original 4 and 8-track session tapes in The Who vault)

Disc 5 – 14 of Pete Townshend’s original demos, previously unreleased & exclusive to this set

BONUS 7” DISCS:

1.     Track U.K. 45 repro “I Can See for Miles“ (early mono mix with single-tracked vocal) & “Someone’s Coming“ (original U.K. Track single mix with single-tracked vocal)
2.     Decca U.S.A. 45 repro “Magic Bus“ (U.S./U.K. mono) & “Dr Jekyll And Mr Hyde“ (original U.S. Decca single mix)

80-page, hard-back full-color book, including rare period photos, memorabilia &
Track annotation and new liner notes by Pete Townshend with comments from from Pete Drummond (Radio Caroline DJ), Chris Huston (Talentmasters Studio), Richard Evans (designer), Roy Flynn (Speakeasy Club manager), Arnold Schwartzman (designer) & Andy Neill (Who biographer)

MEMORABILIA: 

Nine posters & inserts, including replicas of;

20” x 30” original Adrian George poster
Gig poster – City Hall, Newcastle: The Who, Traffic & The Tremeloes
Saville Theatre 8-page program
Business card for the Bag o’ Nails club, Kingly Street
Fan Club photo of group
Flyer for Bath Pavilion concerts including The Who
Crack-back bumper sticker for Wonderful Radio London
Keith Moon’s Speakeasy Club membership card
Who Fan Club newsletter

OTHER THE WHO SELL OUT FORMATS;2 LP deluxe (stereo) vinyl version, featuring the original album and extras highlights from box set.

D2C 2LP deluxe (mono) vinyl version featuring the original album and extras highlights from box set pressed on colored vinyl; disc 1 “Odorono“ red / disc 2 “Baked Bean“ orange.

2-CD edition 6-panel digi-pak with a 16-page booklet.

Also available in a variety of Digital formats