The Who: Stream ‘The Sell Out Jingles,’ a New Digital EP Preview of ‘The Who Sell Out’ Deluxe Reissue Out 4/23

Rock Cellar Magazine StaffCategories:Latest News

Rock Cellar Magazine

April 23 will see the release of a new Super Deluxe revisiting of The Who Sell Out, the English rock legends‘ classic 1967 studio album.

The band’s third studio album, The Who Sell Out was an ambitious concept album featuring fake commercials interspersed throughout the music, a reaction of sorts from the band to its then-burgeoning success on a major level. The release was officially detailed recently, and came with this handy teaser showcasing what’s in store:

The Super Deluxe will feature a wealth of material spread across 112 tracks, spanning 5 CDs and two 7″ singles. Among the treasure trove of material will be 14 previously unreleased Pete Townshend demos (out of 46 total unreleased tracks on the set).

Click here to pre-order The Who Sell Out Deluxe on CD from our Rock Cellar Store
Click here to pre-order The Who Sell Out Deluxe on LP from our Rock Cellar Store
Click here to pre-order The Who Sell Out Super Deluxe from our Rock Cellar Store

On Friday, The Sell Out Jingles — three of the facetious advertisements heard on the album — were shared as a digital EP of material from the new reissue:

“Heinz Baked Beans (Takes 1 & 3)” (Previously unreleased in this form Take 3 is a new remix)

2. “John Mason Cars” / “Speakeasy” / “Rotosound Strings” / “Bag O’Nails” (Previously Unreleased)

3. “Premier Drums (Takes 1 & 4)” (New remix previously unreleased in this form)

Stream it below:

Three of the Pete Townshend demos were also unveiled recently as a preview of the set:

Here are additional details about the Super Deluxe edition of The Who Sell Out, per a news release:

The new Super Deluxe Edition of The Who Sell Out features 112 tracks, 46 of which are unreleased, an 80-page, hard-back, full-color book, including rare period photos, memorabilia, track-by-track annotation and new sleeve notes by Pete Townshend with comments from the likes of Pete Drummond (Radio London DJ), Richard Evans (designer) & Roy Flynn (the Speakeasy Club manager).

The Super Deluxe package also includes nine posters & inserts, including replicas of 20” x 30” original Adrian George album poster, a gig poster from The City Hall, Newcastle, a Saville Theatre show 8-page program, a business card for the Bag o’ Nails club, Kingly Street, a Who fan club photo of group, a flyer for Bath Pavilion concerts including The Who, a crack-back bumper sticker for Wonderful Radio London, Keith Moon’s Speakeasy Club membership card and a Who Fan Club newsletter.


  • David Maceira says:

    Wow! What an amazing collective work!

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