The NAMM Show Officially Cancels 2021 Event in Anaheim Due to COVID-19, Announces ‘Believe in Music Week’ Virtual Event

Rock Cellar Magazine StaffCategories:Latest News

Rock Cellar Magazine

There will be no in-person gathering of musical minds in Anaheim in January 2021, as the NAMM Show officially announced its cancellation for the upcoming year in a statement sent out on Monday.

The news comes as little surprise, given the ongoing effects of the COVID-19 pandemic on the world at large — and especially the concept of in-person trade shows at large indoor meeting spaces. Still, the news of the cancellation is significant, as the NAMM Show has long been an international hub of connectivity for individuals and companies involved in the musical sphere.

Here’s the official message sent out by the National Association of Music Merchants (NAMM):

NAMM Show Update

Given the current realities of the COVID-19 pandemic and the health and safety of NAMM members as our first priority, it is now clear there is no path forward for an in-person event in California, and we have made the difficult decision to cancel The 2021 NAMM Show.

While we are disappointed that we will not be able to gather our NAMM family in-person this January, we are reimagining how to connect all facets of the industry while benefiting those most deeply impacted with the launch of Believe in Music: The global gathering to unify and support the people who bring music to the world.

NAMM President/CEO Joe Lamond also announced the news in a video message:

More on the Believe in Music Week initiative:

For the full statement and details from NAMM, click here.


  • Andy Kimbel says:

    I just started attending NAMM in 2019. I have hard about it through my entire music Career which is now entering 28 years as a touring acoustic blues singer songwriter. As I call LA my home now, attending NAMM has been a no – brainer and I so much was looking forward again to enjoying demoing for Taylor Guitars, Collings Guitars, LR Baggs and others. What a disdapointment but understandable. I would like to assist in the “Believe In Music” online program however I might be able to. All the very best to the fine folks at NAMM and all of the 100,000+ attendees who have made NAMM the most spectacular, informative, educational, entertaining and fun event within in the industry we serve.

  • Jay Cohen says:

    The NAMM show has been known to spread unusual diseases. Next year, the usual “NAMMThrax” won’t be a problem.

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