Greta Van Fleet Shares Dramatic New Video for the Seven-Minute ‘Age of Machine’


Rock Cellar Magazine StaffCategories:Latest News

Rock Cellar Magazine

Young rockers Greta Van Fleet have been busy this week.

The band burst forth after a prolonged bit of silence with a new song, “Age of Machine,” a nearly seven-minute epic that previewed the band’s sophomore full-length album, The Battle At Garden’s Gate, a dramatically-titled new album that serves as the follow-up to their 2018 debut album, Anthem of the Peaceful Army. 

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On Thursday, a new music video was premiered for the track, and its grandiosity matches the song’s, both in visual stylization and the themes in the clip. It was co-directed by Greta Van Fleet and Matthew Daniel Siskin.

Per a news release, the video is a response, a tiny piece of art in a very large conversation – four brothers and friends who spend very little time online, filled with questions – where is technology taking us, what does it all mean, and what are we trading in exchange? 

The premiere of the video comes after the band also appeared on The Late Show with Stephen Colbert, staging a performance of another new song titled “My Way, Soon” that almost feels unearthed from a time capsule from a 1970s variety show:

The past few years have been momentous for the young band. World tours in front of huge audiences, endless buzz and acclaim were heaped their way. Their rapid success allowed the group to travel the globe (until 2020, of course), and those experiences helped shape the creative process that went into this new album. Per a news release:

The music reflects their spiritual and intellectual growth, increased awareness of the inequalities plaguing the modern world, and deep empathy for what other people are going through. 
 
“We realized that while growing up, we had been shielded by many things, and we were unaware of a lot of things,” says drummer Danny Wagner.  “And then we were thrown out into this huge world, and it was a bit of a culture shock at first.  But as we started to travel a lot, meet new and different people and experience different cultures, our definition of ‘normal’ changed.”
 
“I suppose that everything has changed except what got us here in the first place,” adds bassist Sam Kiszka.  “Everything – our perception of the world, perception of life itself, what it means to be an artist, what it means to be part of a beautiful, gorgeous society.  We’ve gained a larger understanding of why we’re all here.”

The Battle at Garden’s Gate was recorded in Los Angeles with producer Greg Kurstin (known for his recent work with the Foo Fighters, among many other projects).

Said vocalist Josh Kiszka in a statement: “It’s very dynamic, lyrically speaking.  And that’s the human experience.  It’s much more than pain or fear; it’s also beauty.  People need people, and love is important.”  Lyrically, The Battle at Garden’s Gate uses about the influence of technology on modern life; the role conflict plays in the global sphere; the deceptive fulfillment of tangible riches; and philosophical questions about life, love and power.
 
“There was a lot of self-evolution happening during the writing of this album that was prompted by experiences I had, experiences we all had, so a lot of contemplation occurred,” Josh says, while Jake adds, “It’s reflecting a lot of the world that we’ve seen, and I think that it’s reflecting a lot of personal truth.  What Josh does very well with the lyrics is telling ancient tales with a contemporary application.”



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