girl in red Shares “Serotonin” Video, Debut Album ‘if i could make it go quiet’ Out Friday 4/30

This Friday, April 30, 22-year-old Norwegian singer/songwriter Marie Ulven, otherwise known as rising indie/pop artist girl in red, will release her debut full-length album, if i could make it go quiet.

The album comes with considerable anticipation after a few EP releases earned Ulven significant attention in the indie scene.

On Wednesday, a music video was premiered for the track “Serotonin,” the album’s lead single and another song featuring frank lyrics about mental health. The video depicts Ulven bouncing on a trampoline and running around a field in Oslo, before … well, the ending might surprise you (and will make the most sense to those who are aware of some of social media’s memes over the past few years):

“Serotonin” was co-produced by Matias Tellez and FINNEAS (who’s won GRAMMYs as a collaborator/co-songwriter/producer for Billie Eilish).

Thematically, Ulven’s music with girl in red touches on raw, personal thoughts and emotions concerning identity and mental health, and her work has resonated around the world since first emerging with 2018’s Chapter 1.

“you stupid bitch” was another track shared ahead of the album release, and its grunge-y spirit is undeniable:

“There are things on this album that I haven’t been able to talk about in my songwriting previously,” said Ulven of her new material. “‘Serotonin’ is brutally honest, lyrically, especially about having these intrusive thoughts — thoughts of never going to be okay, and thinking my therapist hates me. I stopped going to my therapist because I felt like I was such a big burden for her that she didn’t like me. I’m pretty sure a lot of people have felt that, whether it’s a friend or a family member or a therapist. I’m addressing a lot of things I haven’t been comfortable talking about, or admitting to myself, or even things to tell my closest friends and family.”

Click here to pre-order if i could make it go quiet on CD from our Rock Cellar Store
Click here to pre-order if i could make it go quiet on LP from our Rock Cellar Store

Ulven will make her television debut on May 3 on The Tonight Show Starring Jimmy Fallon.

I’M PERFORMING AT JIMMY FALLON MAY 3RD 😭 AND IF I COULD MAKE IT GO QUIET IS OUT ON FRIDAY ❤️ pic.twitter.com/8gRyr0O7FQ

— girl in red (@_girlinred_) April 28, 2021

Said Ulven of her upcoming album and its focus:

“if i could make it go quiet is an attempt to learn what it’s like to be human; to deal with the scariest parts of myself; to live with the pain of knowing i’m only flesh and bones; to be angry, broken and unforgiving yet still able to wear my heart on my sleeve; i’m shedding light on the darkest parts of my mind and i’m letting everyone in; if i could make it go quiet is me simply trying to understand what the fuck is going on.”

Another pre-release song from the album is “Rue,” which debuted in August:

And “Midnight Love”: